Pirelli boasts OE achievements in Geneva

Geneva, Switzerland – Pirelli has set a new record with one OE fitment homologation per day, every day, throughout 2015 and now into 2016, the tire-maker claimed ahead of the Geneva Motor Show, 3-13 March.

Models that will be displayed with Pirelli tires at the show include: Ferrari GTC4 Lusso, Lamborghini Centenario, Pagani Huayra Bc, McLaren 570S GT, BMW 7 Series, as well as the Maserati Levante, Jaguar F-Pace and Audi R8 Spyder.

In addition to the list of premium car brands, Pirelli has also equipped the Italdesign concept car that is making its world debut at Geneva, the GTZero.

The car is a modern interpretation of the classic Gran Turismo concept, with four-wheel steering, a carbon-fibre chassis and zero CO2 emissions.

Pirelli’s PZero Nero has been fitted on the car in 295/25 R22 size at the front and 315/25 R23 size at the back.

“This means that there have now been around 2200 Pirelli homologations in total on cars currently in circulation,” Pirelli said, adding that the figure had a 10-percent rise since September 2015 at the Frankfurt Motor show.

Explaining the “perfect fit” strategy, Pirelli said that the advanced performance and technical characteristics of premium and prestige cars at present could no longer be sustained by identical tires for every model.

The Italian tire-maker said that by blending technologies, processes and materials in accordance with the needs of manufacturers, it can provide “tailor-made” tires for each car.

“The tires are still called P Zero, Cinturato or Scorpion, but behind each name are many individual variants, specifically created for the cars that they are fitted to,” Pirelli added.

Depending on the manufacturer, there is a specific marking on the sidewall that denotes how these are bespoke tires, made to measure.