Frankfurt, Germany – Hankook Tire Co. Ltd. and shoe outsole company Vibram SpA are partnering to develop futuristic concept tires and shoes.
Under the partnership, Hankook is unveiling two off-road concept tires, the DynaMIX and DynaSYNC, while Vibram is releasing three concept shoes, the DynaTREK, DynaSTRYKE BKL and Omnifuse. The shoes will serve as successors to Vibram’s popular Vibram FiveFingers lineup.
Hankook said it has used Vibram’s hyper-functional design for its latest concept tires, while simultaneously enabling Vibram to integrate tire technologies in its footwear offerings.
“This joint project fits ideally with our ongoing commitment to investing in technological innovations and performance-oriented designs," said Seung Hwa Suh, vice chairman and CEO of Hankook Tire.
"Moreover, from a macro-perspective, the project reflects Hankook Tire’s longstanding core company value – progressive innovation. This momentum will be carried forward in the future as the company continues to take an authentic, meaningful approach to meeting the challenges of future driving experience,” Mr. Suh said.