ERJ staff report (TP)
Taipei, Taiwan – Maxxis has announced it will be the exclusive tire sponsor of the Los Angeles Lakers basketball team for the 2014-15 season.
As the official tire of the Lakers, Maxxis will receive promotional opportunities including courtside LED TV signage and a banner in the Toyota Sports Center practice arena. The company will also host a giveaway night during the season for Lakers fans, who will receive a specially prepared Maxxis/Lakers promotional item for attending.
“We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the US as well,” said Maxxis marketing manager Matt Clark.
Sponsorship of popular teams and events has been a pillar of Maxxis’ brand strategy for many years. Other teams currently sponsored by the company include the New York Yankees, Baltimore Orioles and Cincinnati Reds baseball teams; the Australian Open tennis tournament; and Liverpool FC, the “globally popular” British football/soccer team.