ERJ staff report (TB)
Essen, Germany – The organisers of the Reifen 2014 trade show in Essen, running 27-30 May, will honour the best technology, products, services and processes with “Innovation Awards” to be presented during the show, reported Tire Business.
Show organisers Messe Essen and Bundesverband Reifenhandel und Vulkaniseur-Handwerk eV (BRV / Federal Association of the Tire Trade and the Vulcanisers' Skilled Trade) will present the Innovation Awards at a ceremony on 26 May before the show opens to the manufacturers of the best innovations.
The awards will be given in four categories: technology/products; service concepts/process optimisation; environmental/resource conservation; and motor vehicle service. The latter of these will be awarded for the first time.
This will be the fifth time the organisers have made these awards.
A 13-member manufacturer-independent expert jury with representatives from industry, the economy, the trade and the press will judge the entries on criteria such as environmental compatibility, sustainability, resource saving and innovation content, Messe Essen said.
The show will be held at Messe Essen, the Essen fairgrounds. The show is open 10 am to 6 pm on the 27th to 29th and 10 am to 4 pm on the 30th. A single-day ticket costs €26.
The organisers are expecting a record crowd for the event, which has attracted more than 650 exhibitors from 44 countries, including 200 from Germany, 146 from China and 20 from the US and Canada. More than 140 of the companies exhibiting are tire manufacturers, tire importers/distributors and/or private brand marketers, according to an analysis of the exhibitor listing.
The show attracted roughly 19,000 visitors two years ago.
BRV is holding seminars each day, devoted to topics such as: Tyre Trade 2020 – cars; Tyre Trade 2020 – trucks; “Search Machine Marketing”; and "Profitable Growth."
Also, Bipaver – the federation of European retread industry associations – has organised a session on tire pressure monitoring systems.