ERJ staff report (TP)
Melksham, UK − Cooper Tire Europe announced last week it has signed an agreement to become Official Partner to Barclays (English) Premier League team, Arsenal Football Club.
The exclusive sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club” for Europe, Russia, Middle East, South Africa and selected north African countries, and involves the development of various advertising campaigns, consumer marketing programmes and promotions.
Under the long-term deal, which will begin before the start of the 2014/15 season, Cooper Tire Europe will have pitch-side advertising during Barclays Premier League broadcasts at Emirates Stadium. The sponsorship also includes a number of activities with Arsenal players.
In addition to its new sponsorship with Arsenal, Cooper Tire Europe said it is “very active in almost every kind of motorsport – from grassroots rallycross to international single-seaters just two rungs below F1”. The company recently announced a long-term partnership with ex-F1 driver and BBC F1 pundit, David Coulthard, as its high-performance ambassador.
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Press release from Cooper Tire Europe