Bridgestone tire pressure app downloaded 29,000 times

ERJ staff report (TP)

Brussels, Belgium – Bridgestone has said its Firestone Tyre Pressure Calculator app, which helps farmers work out what pressures their tractor tires should run at, has been downloaded 29,000 times since its launch in 2011, reported David Cousins for Farmers Weekly.

Though primarily aimed at British farmers, it has been used in 143 countries, including Germany, France, Afghanistan and the Middle East.

The app is also used by Bridgestone’s 40 UK field sales staff and provides performance comparisons and reports – all on the user’s tablet device in front of the customer.

Barry Coleman, Bridgestone’s product manager for Northern Europe, said: “In the past, when farmers wanted to know what tire pressure they should run at, tractor and tire manufacturers tended to say ‘go and have a look at the technical data book’.

“Now they can put all the data into the Firestone Tyre Pressure Calculator and get the correct tire pressure at the touch of a button. It’s quick, simple and easy to use and does what it says it does.”

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Full story from Farmers Weekly