ERJ staff report (TP)
Haryana, India − Apollo Tyres has launched a corporate advertising campaign themed ‘There are no shortcuts’. It will cover television, cinema, print, digital and outdoor mediums. Teaming up with English football club Manchester United, the tire manufacturer says that this campaign focuses on the shared values of both – of going the distance to achieve the best, reported ZigWheels.
The campaign has been created and conceptualised by Brooklyn Brothers drawing parallels between the journeys of Apollo Tyres and Manchester United. The campaign is being launched simultaneously in the UK and India.
Commenting on the new campaign launch, Marco Paracciani, Chief Marketing Officer, Apollo Tyres, said: “This is one more step towards our journey of making Apollo a globally recognised brand. There are no shortcuts to achieve that goal as there are none to achieve great performance, be it on the road, on a sports pitch, at work or in life in general. Manchester United share the same view; hence we believe we have a very genuine and unique proposition that will resonate strongly with our customers and target audiences.”
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