Trelleborg rolls out co-marketing campaign

ERJ staff report (TB)

Lago di Garda, Italy - Trelleborg Wheel Systems S.p.A. is rolling out its first co-marketing event of 2013 - "Tractor of the Year 2014: Let the challenge begin" - together with the Tractor of the Year awards, reports Tire Business.

The awards—"Tractor of the Year" and "Best of Specialised"—are voted on by an international judging panel of 23 journalists from across agricultural industry publications. They gathered recently along with representatives of 15 tractor manufacturers in Lago di Garda for the voting.

From the nominations received and using their assessment of several features, the jury will select the finalists for the Tractor of the Year 2014, with the final announcement expected toward the end of June.

"Since 1998, the year of the first edition, the Tractor of The Year awards has grown significantly and consolidated its relevance within the agricultural industry," said Fabio Zammaretti, chairman. Tractor of the Year awards. "I hope that in the coming years the awards' reputation will continue to grow and spread throughout the world with new initiatives, which is thanks to Trelleborg's valuable support."

"Our partnership with what we deem to be the 'Oscars' of the industry was a natural choice for Trelleborg," said Paolo Pompei, business unit president Agricultural & Forestry Tires, Trelleborg Wheel Systems.

"We have been working closely with leading tractor manufacturers for many decades and believe that this important event demonstrates the power of investment into joint efforts which promote innovation for sustainable farming."

Trelleborg said the awards ceremony will take place at Agritechnica 2013 on 10 November in Hannover, Germany.