ATS winter weather study highlights advantages of winter tires

ERJ staff report (LMH)

Birmingham, UK -- Following the coldest March in 40 years, ATS Euromaster said its annual UK winter weather study showed temperatures dropped below 7°C during prime commuting hours on 173 separate days between 1 October 2012 and 31 March 2013.

The statistics cover temperatures in 10 major UK cities from 7am till 9am and 4pm till 6pm. The study showed parts of the UK were covered under a blanket of snow for 44 separate days during the six month period.

The figures "highlight the importance of fitting cold weather tires, as the specialist tires offer greatly improved grip, handling, cornering and reduced braking distances when the temperature drops below 7°C, which it did for 95 per cent of the six months measured," ATS said in a 15 May news release.

“For winter 2012/2013 ATS Euromaster ordered in excess of £10 million (€11.8 million) worth of cold weather tires – 60 per cent more than the previous year, and we have seen strong demand for these tires, proving how valuable they are at helping motorists keep safe when it is cold and in adverse weather conditions,” commented Peter Fairlie, Group Sales Director at ATS Euromaster.

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News release from ATS Euromaster