ERJ staff report (BC)
Offenbach, Germany – Falken Tyres Europe claims to be the first tyre company to explore the advertising potential of two digital screens on the M5 and M6 motorways in England. The adverts will be used to “reach out strategically” to motorists, especially those making Easter holiday journeys.
The boards display advertisements on both their north and south sides, rotating a 15 second Falken advert every minute, 24 hours a day. The advertisements will be displayed for 14 days.
Matt Smith, Falken’s UK and Ireland director, said “Falken is very keen to harness fresh advertising techniques to deliver brand awareness directly to our customers.
“Motorway advertising will allow Falken to engage with motorists who could be considering replacement tires or have concerns about tire wear and find the solution directly ahead. As this form of advertising is a first in the tire industry; we are excited to see what reaction and results it will deliver.”