ERJ staff report (BC)
Tokyo – Yokohama Rubber Co. will establish a wholly owned sales subsidiary in Singapore to serve as the sales and marketing base for the company's industrial products group in the Southeast Asia, Pacific and South Asia regions. Operations are expected to start in April 2013.
The subsidiary will handle conveyor belts, marine hoses, pneumatic fenders, hydraulic hoses and sealants for construction.
In its “Grand Design 100” management plan, Yokohama Rubber aims to increase the overseas sales ratio over its non-tire business, which includes industrial products, aircraft fixtures components and golf equipment, from 33% to 50% by 2017.
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