21 Jan 2013
ERJ staff report (BC)
Burton-upon-Trent, UK - Pirelli has announced that the BMTR tire dealership has won its annual Pirelli Performance Centre (PPC) of the Year award, attaining a near-perfect score on the final audit of 2012. Founded in 1919, BMTR remains a family-owned independent tire retailer as part of Group Tyre.
Its flagship outlet in Perry Barr is Birmingham's largest tire and wheel outlet, says the company, offering the latest wheel alignment and MOT (statutory vehicle testing) technology.
Pirelli Performance Centres are audited tire dealerships serving the high-performance market; the Italian manufacturer directs drivers in this sector to PPCs preferentially. The annual award was inaugurated in 2007.
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