Rossi to continue as Bridgestone tyre development adviser

ERJ staff report (LMH)

Brussels - Motorcycle world champion Valentino Rossi has extended his agreement with Bridgestone Europe to act as motorcycle tire development adviser.

Rossi and Bridgestone will work together to promote “the passion of motorcycling” to bikers and enthusiasts throughout Europe, Bridgestone said. Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.

As part of his role, nine times world chamption Rossi will provide his evaluation and opinions on the performance of Bridgestone motorcycle tyres, particularly in the hyper-sport, racing and sport touring sectors. Bridgestone in turn will use his input in tyre development to deliver road tyres with better performance and improved safety margins.

“With the extension of our agreement, we have secured advice and recommendations from one of the greatest motorcycle competitors of all times, thereby ensuring that we bring the best new Battlax tyres to market,” commented Franco Annunziato, CEO, Bridgestone Europe.

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News release from Bridgestone