ERJ staff report (DS)
Milan - Pirelli has said its brand is worth around euro 2.3 billion. The company said a report in the Italian newspaper, Il Sole 24 Ore reports that Gucci is one of the richest brands: more than 7 billion euro, whilst Armani is worth around 3.1 billion, Ferrari 3 billion and Pirelli almost 2.3 billion. Indeed, the company with the elongated P logo was one of the few to advise the value of its brand.
Pirelli said, â€œObviously, in order to perform such a calculation, Economic Value Added is utilised, i.e. the indicator that allows measurement of the value created by business. The Pirelli brand therefore takes its place amongst the most internationally famous â€œItaliansâ€ such as Barilla, Tods and Ferrero, to name but a few.â€
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Press release from Pirelli