Goodyear forms partnership to improve safety of young drivers

ERJ staff report (LMH)

London -- Goodyear and the European Driving Schools Association (EFA) have formed a partnership to further raise awareness and provide training of safe driving for young drivers.

The cooperation comes as Goodyear prepares to release its 2012 Road Safety Survey, an extensive piece of research across 16 markets (15 European countries and South Africa), into the behavior and beliefs of young drivers. The research reveals a need for further training and support, Goodyear said.

“It is important for us to be able to share these insights with the very people who are responsible for driving education across Europe. Young drivers are involved in a disproportionate number of accidents and we are delighted to be collaborating with the EFA to help make them more confident and safer drivers,” commented Jens Völmicke, Goodyear corporate communications director, EMEA.

The Goodyear study surveyed 6400 drivers under the age of 25 across Europe and South Africa investigating not just driving habits, but how they are linked to training, general worries, and relationships with their car and tyres.

The data will help Goodyear and EFA, which represents 25 driving school associations from 24 European countries, to better identify the areas for improvement where greater training is needed. With this cooperation both partners aim for better training of young drivers on the road and a greater awareness of road safety. Goodyear plans to release detailed findings in each of the markets in the coming weeks.

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News release from Goodyear