ERJ staff report (TB)
New England, United States - Purchasers of tyres in the US are 'not interested' in the rolling resistance of their tyres, according to Kevin Rohlwing, senior vice president of training at the US-based Tire Industry Association, quoting research from NHTSA and retailers.
Rohlwing said research from tyre dealers and retailers concluded that rolling resistance is not a factor In the vast majority of tyre buying decisions in the US. He said this did not come as a surprise to his audience of tyre dealers, "What they are Interested in is price." he said.
He concluded that tyre labelling is not an effective tool for comparing tyres.
From Watch the video from Tire Business (Select July 9 video) (A Crain publication)