12 Jul 2012
ERJ staff report (DS)
Ascot, UK - A UK e-paper display company, ZBD Displays Ltd., has won a contract from Goodyear to supply high-impact price display information in the 'Quick Reifendiscount' chain of tyre stores in Germany.
The company did not say if the electronic displays are to be used to display the forthcoming consumer label information, but implied they are to be used only for pricing information.
The new fully graphic displays are attached directly to products in the store and can be updated regularly in line with stock availability and customer offers. If a store has too much stock of a particular product, or notices that a local competitor is offering lower prices in its store or online, it can quickly update the electronic labels with new pricing to make those tyres more attractive to buyers.
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
Press release from ZBD
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
Already a subscriber? Log in here
