Crain announces programme for Tire labelling conference

ERJ staff report (DS)

Croydon, UK -- Crain Communications Ltd, publishers of ERJ, has announced the main speakers for the Tire Labelling, Legislation and Marketing conference. The event is set for 3 - 4 October in Brussels

The event is designed to address changes in tyre marketing associated with tyre labeling, online sales and social media. Tyre makers can use magazine tests, sponsorship of sports, labels and social media engagement to promote their brands, and the conference aims to highlight key trends and techniques.

Confirmed speakers include senior representatives from new media companies; communications professionals and from motorsport sponsorship organisations as well as players in the tyre industry.

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Speaker list from event organisers