More Chinese consumers want to buy cars

ERJ staff report (DS)

Shanghai, China -- The percentage of consumers in China who intend to purchase a new European vehicle has increased notably to 35 percent in 2012 from 25 percent in 2009, according to the J.D. Power Asia Pacific 2012 China New-Vehicle Intender StudySM (NVIS) released today.

The study, now in its fourth year, examines pre-purchase perceptions and considerations among consumers in China who intend to purchase a new vehicle within the next 12 months.

The consideration rates of European models, led by German brands, have increased the most among new-vehicle intenders in China. German models have the highest consideration rates in seven of the 11 segments. German models are more popular, particularly in Tier 1 cities in China, compared with models of other European brands, a 32 percent consideration rate among new-vehicle intenders.

The study finds a high correlation between brand consideration rates and actual sales. In the first five months of 2012, sales of German models in China have increased by 221,000 units, representing a 22 percent year-on-year increase, according to LMC Automotive.1

Models with the highest levels of consideration in each vehicle segment are:

• Compact: Chevrolet Spark

• Premium compact: FAW Oley B30
• Entry mid: Volkswagen Polo
• Mid: Volkswagen Lavida
• Lower premium mid: Roewe 550
• Upper premium mid: Volkswagen New Passat
• Entry luxury: Audi A4L
• Luxury: Audi A6L
• SUV: Volkswagen Tiguan
• Luxury SUV: Audi Q5
• MPV: Honda Odyssey

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Press release from J D Power