Triangle named as national Brand development centre

ERJ staff report (DS)

Beijing - Triangle Tire has been named as one of 141 Chinese companies to act as a Brand development leader. It says it is the only such company within the tyre industry.

As a named company, Triangle is expected to develop case studies, develop training programmes and offer guidance to other Chinese companies onways to develop and exploit its brand in international markets.

This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.

Press release from Triangle website (Chinese language)

Above release auto-translated (from Chinese language)