ERJ staff report (DS)
Beijing - Triangle Tire has been named as one of 141 Chinese companies to act as a Brand development leader. It says it is the only such company within the tyre industry.
As a named company, Triangle is expected to develop case studies, develop training programmes and offer guidance to other Chinese companies onways to develop and exploit its brand in international markets.
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Press release from Triangle website (Chinese language)
Above release auto-translated (from Chinese language)