ERJ staff report (DS)
Atlanta, Georgia - Vystar Corp is to launch the Vytex brand into the home textile and bedding industry.
"Vytex NRL is currently being used in a broad range of products and we are excited to enter the home textile products market. Unlike what is commonly called 'latex' in the foam industry, using Vytex NRL creates a 100% All Natural Rubber Latex foam and is not blended with any synthetic, petroleum based substrate. When customers are looking for a bedding product that is truly natural, Vytex NRL Foam meets that criterion." said William Doyle, President and CEO of Vystar.
Doyle further commented, "We are delighted to have an agreement with Beacon Sales and Business Solutions' managing partners, Steve McGee and Tedd Smith, to oversee our entry into the marketplace. We are confident that our joint efforts will result in significant expansion of the Vytex NRL brand into the natural rubber latex pillow and foam mattress markets."
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Press release from Vystar