Vianor's first outlet in Italy seeks to serve winter tyre demand

ERJ staff report (DS)

Montebelluna, Italy -- Vianor -- the Nokian Tyres-owned tyre retail chain -- recently opened its first store in Italy. The openeing also represented the 800th store in the Vianor chain.

Vianor said, "Vianor gained a foothold in the Italian market thanks to a master franchise agreement with Centro Gomme spa. From here, the sales network will be actively expanded, particularly in regions that have winter conditions and winter tyre recommendations."

Nokian said, "The Italian winter tyre market has grown rapidly, and there is great demand for our products." The mountainous regions of northern Italy feature snowy conditions and call for winter tyres that function reliably even in extreme weather. Vianor's presence in Italy efficiently enables us to offer Nokian winter tyres in these regions. Next, we will develop our sales outlet network to cover all of northern Italy, says Olli Nuutila, Business Manager from Nokian Tyres.

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Press release from Nikian