Conti extends soccer sponsorships with UEFA deals

ERJ staff report (DS)

Hanover, Germany -- Continental AG has been named as exclusive partner and Official Sponsor for UEFA Euro 2012 in Poland and Ukraine as well as UEFA Euro 2016 in France.

“After the great experience with UEFA Euro 2008 in Austria and Switzerland, we intend to bolster our top market position in Europe by means of these two exclusive sponsoring agreements. Our goals remain unchanged: to increase international brand awareness of the premium Continental brand; to further intensify the emotive element in and distinctiveness of our brand image with respect to safety and braking performance; and to boost sales of premium Continental brand tyres over the long run.” explained Nikolai Setzer, Executive Board member for the Tire division.

In the past fifteen years, Continental has used its exclusive sponsorship in international pro football to successfully set itself off from the competition.

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Press release from Continental