ERJ staff report (DS)
Osaka, Japan -- - Toyo Tire & Rubber Co Ltd and YHI Corporation (Shanghai), a subsidiary of the Singapore-based YHI International Limited , have agreed upon a sales concept for the Nitto Brand passenger car tires in the China market, and thereby entered into a basic contract today.
Toyo said the entry into the China market, where vehicle ownership is progressing dramatically, has been especially identified as key pillar in the brand growth strategy, and various sales networks have been examined and evaluated.
YHI, which will become Toyo's business partners at this time in developing sales in the China market is one of the leading firms in Asia engaged in tire sales, and manufacture/sales of wheels.
YHI has built a sales network throughout various countries in Asia, including China, and has the sales experience and track record of more than 38 years.
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Press release from Toyo