ERJ staff report (DS)
Rome -- Pirelli has signed a protocol of intent with Italy's Interior Ministry and the Ministry for Education and Research aimed at increasing awareness among Italian drivers - especially secondary-school students and other young drivers - on the issue of road safety. This agreement calls for the three parties to work together for at least three years on road-safety projects.
At the signing ceremony, the partners showed the first promotional project born out of the collaboration between Pirelli and the Italian Polizia di Stato (national police force), which is in the form of an educational video explaining the central role that tyres play in driving safety.
The video is to be shown in Italian secondary schools, published in the web site of the Interior Ministry, and used as teaching material for the national police force. In particular, police officers will be showing the video to young people during road safety courses held in schools.
According to a study conducted last year by Federpneus and Assogomma, in collaboration with the Italian highway patrol, more than 50 percent of Italians drive on underinflated, worn, damaged, or even non-homologated tyres.
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Press release from Pirelli