Michelin forms urban mobility partnership

ERJ staff report (LMH)

Paris -- Michelin is to partner with the City on the Move Institute (IVM), the tyre company announced at the Challenge Bibendum event in Berlin last week.

Created and supported since June 2000 by PSA Peugeot Citroën, IVM is looking for new partnerships with companies in a range of industries that are capable of playing a decisive role in improving the quality of urban mobility in the years ahead, Michelin said in a 23 May statement.

Michelin said it will exchange ideas and discuss challenges and solutions facing sustainable mobility with IVM, an area in which the two companies share a common interest.

“Michelin has organised the Michelin Challenge Bibendum since 1998 and in 12 years, it has become an indispensable global event that enables all road mobility stakeholders to work, debate, learn and talk about what road mobility can and must do to become truly sustainable,” said Jean-Dominique Senard, from Michelin Group.

He added, “Since the priorities of the City on the Move Institute and Michelin are perfectly aligned, it seemed entirely logical for us to become a partner to IVM.”

Michelin will join IVM's executive bodies, and a common working programme will be developed in the near future to expand the partnership.

A non-profit association, the Institute is dedicated to developing innovative international initiatives as well as social, organisational, scientific, technical and cultural experiments.

Based in Paris with offices in Latin America and China, IVM has organised 12 exhibitions, published 19 works, held 15 conferences, launched 8 competitions or awards, and initiated a broad range of projects.

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Press release from Michelin