ERJ staff report (DS)
Brussels - Bridgestone Europe has announced that it has signed a sponsorship agreement for the majority of the events of the Audi FIS Alpine Ski World Cup. The aim is to promote Winter tyres.
Under the terms of the agreement Bridgestone will be a main partner at the 34 World Cup Alpine Ski events in eight European countries - Austria, Finland, France, Germany, Italy, Slovenia, Sweden and Switzerland - during the 2011-2012 season.
Bridgestone's objective is to make a link between high performance winter sports and Bridgestone's extensive range of premium winter tyres. Winter sports have a strong following in Europe and particularly the Alpine Ski World Cup has a wide European TV coverage.
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Press release from Bridgestone Europe