Pirelli to take car tyre website global

ERJ staff report (DS)

Cyberspace -- Pirelli has re-vamped its car tyre website to offer a new tool to drivers to help them select the right tyre for their vehicle and driving style. The website will also be modified to address a wider international audience.

This new feature is available to everyone on the company's website (below). In just a few clicks you can view the entire Pirelli tyre gallery, complete with technical specifications, custom solutions and expert advice on tyre selection.

The website already contains specific content for Italy and the UK and is coming soon to Germany, the USA and 25 other countries, is a global platform offering access to the entire Pirelli product range for cars, motorcycles and trucks. At step one you create your personal profile: simply enter your name and gender to create an avatar which will search for the tyre that best suits your needs, driving style and annual mileage.

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Press release from Pirelli

www.pirelli.com