1 Mar 2011
ERJ staff report (DS)
Geneva, Switzerland -- Bridgestone has modified its brand logo, introducing a new lettering style. The new logo will be used worldwide from 1 March 2011.
At the same time, a new worldwide brand statement will appear: “Your Journey, Our Passion.†replacing the previous statement “Passion for Excellence†with a more personal message.
The introduction of the new brand identity and re-publication of the corporate philosophy start on 1st March: the 80th anniversary of the Bridgestone company.
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