ERJ staff report (DS)
Geneva, Switzerland -- Bridgestone has modified its brand logo, introducing a new lettering style. The new logo will be used worldwide from 1 March 2011.
At the same time, a new worldwide brand statement will appear: â€œYour Journey, Our Passion.â€ replacing the previous statement â€œPassion for Excellenceâ€ with a more personal message.
The introduction of the new brand identity and re-publication of the corporate philosophy start on 1st March: the 80th anniversary of the Bridgestone company.