Renault to sell own-brand tyres in UK

ERJ staff report (DS)

London -- Renault UK has broken a taboo in the tyre industry, by launching its own brand of tyres. The new range under the Motrio brand goes on sale to UK consumers from 1 February and is aimed at the lower end of the segment. Renault dealers are proposing to sell the tyres for £36 (euro 42) fully fitted.

Renault UK Director of Service and Quality Mark Crockett said in a 27 Jan statement, “Our new own-brand tyre range, which of course carries Renault's seal of approval, is very competitively priced and in many cases is significantly less expensive than the premium brands helping motorists to reduce their costs without sacrificing on quality.”

Historically, tyre makers have been reluctant to make premium quality tyres under any brand but their own, leaving own-brand labels for the mid- to low-end of the segment.

Renault did not respond to requests for further information on the range.

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Press release from Renault UK (needs press credentials login)