ERJ staff report (DS)
Brussels -- Bridgestone has launched its new eco-friendly tyre, the Ecopia EP150, which was revealed at the International Motor Show (IAA) in Frankfurt, Germany last September.
Compared with current Bridgestone products in the same dimensions, Ecopia EP150 has a 15 percent improved rolling resistance which makes it, on average around 3 percent more fuel efficient and achieves a reduction in CO2 output of around 3 percent.
The Ecopia EP150 will be introduced as an integrated replacement and original equipment product, targeting compacts and mid-sized passenger cars with 14â€ to 16â€ rim sizes in 55 to 65 series.
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Press release from Bridgestone