Yokohama to increase tyre price by 8% in US

ERJ staff report (RD)

Fullerton, California -- Yokohama Tire Corp. is increasing prices on all of its consumer tyres by 8 percent, effective 1 June 2010.

The price increase, “due to escalating costs of raw materials, manufacturing and transportation,” includes passenger, performance and light truck tyres, Yokohama said 30 April.

“Raising prices is always a difficult decision,” said Shawn Denlein, Yokohama Tire director of sales, Consumer Products. “We've been doing our best to contain our costs but the continued rise in raw materials, energy and transportation must, unfortunately, be reflected in Yokohama's pricing.”

“We work hard to keep costs down while bringing the best products to market at competitive prices,” added Jim MacMaster, Yokohama executive vice president and coo. “Even with our operational efficiencies, environmental procedures and the latest technologies, today's tough business climate makes it a challenge to contain costs,” he added.