ERJ staff report (RD)
Fullerton, California -- Yokohama Tire Corp. is increasing prices on all of its consumer tyres by 8 percent, effective 1 June 2010.
The price increase, â€œdue to escalating costs of raw materials, manufacturing and transportation,â€ includes passenger, performance and light truck tyres, Yokohama said 30 April.
â€œRaising prices is always a difficult decision,â€ said Shawn Denlein, Yokohama Tire director of sales, Consumer Products. â€œWe've been doing our best to contain our costs but the continued rise in raw materials, energy and transportation must, unfortunately, be reflected in Yokohama's pricing.â€
â€œWe work hard to keep costs down while bringing the best products to market at competitive prices,â€ added Jim MacMaster, Yokohama executive vice president and coo. â€œEven with our operational efficiencies, environmental procedures and the latest technologies, today's tough business climate makes it a challenge to contain costs,â€ he added.