Yokohama opens store at Nurburgring

ERJ staff report (RD)

Tokyo -- The Yokohama Rubber Co. Ltd. Has opened the “Yokohama Store”, managed by Yokohama Europe GmbH, at the Nurburging in Germany, a 1 April company statement said.

Having established the “Yokohama Test Center” at the circuit and now developing high-performance tyres there, Yokohama aims to improve recognition of its global brand.

The 300-sq.m store features a showroom for flagship brand Advan and other Yokohama tyres, while a second room will be used for meetings and other events staged for customers and fans, the statement said.

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Press release from Yokohama Rubber Co. Ltd.