Bridgestone to continue roadside tyre checks

ERJ staff report (DS)

Brussels -- Bridgestone Europe has extended for a further 3 years its support for the European Road Safety Charter.

As part of its commitment, Bridgestone is targeting at least 30,000 tyre safety checks with motorists across Europe during 2010. These will be accompanied by a range of educational tools including the distribution of up to 50,000 free tyre pressure gauges, 50,000 printed leaflets in various languages and 50,000 tyre check report-sheets to all participating motorists.

Bridgestone intends to publish the results of its tyre checks, as it has done in the past. The publication of findings draws media attention to the issue and helps spread the message to all motorists that taking proper care of tyres is important both for their safety and the environment.

Results from Bridgestone tyre checks in 2009 show that 81% of motorists in Europe drive on under-inflated tyres and 17% of tyres are worn down below the E.U. legal tread depth minimum of 1.6 mm. In addition to putting motorists' safety at risk, this lack of adequate tyre care wastes the equivalent of €5.2 billion in fuel and adds 9.3 million tons of extra CO2 emissions a year.

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Press release from Bridgestone