Tire Rack enhances Web site with consumer tyre research

ERJ staff report (TB)

South Bend, Indiana -- US-based Online and mail order tyre marketer Tire Rack announced a new enhancement to its Web site it said is designed to make the tyre buying experience faster, easier and more efficient.

The feature allows for easier access to TireRack.com's three consumer tyre research pages that cover surveys, reviews and tests. Under the Tire Research tab, customers can navigate through TireRack.com's tyre performance comparisons and more than 150,000 consumer surveys and results. The company called it the most comprehensive source of tyre information anywhere, in one place. Previously, all three research sections were separate.

“Constantly evolving to provide an easier and more educational tyre buying experience for consumers is a key focus at TireRack.com,” said Matt Edmonds, Tire Rack's vice president. “The new online enhancement is putting the most sought after tyre research information at consumers' fingertips.”

From Tire Business (A Crain publication)

Website of Tire Rack