ERJ staff report (DS)
Hanover, Germany -- Continental AG is sponsoring the 2014 FIFA World Cup in Brazil. The company said it has extended its existing arrangements with FIFA partnership through to the Brazil event in 2014.
Continental has acquired the rights to market sponsorship of the 2014 FIFA World Cup in Brazil worldwide and will use this to link product communication in general with the sponsorship. Apart from this, a sizeable ticket contingent and premium hospitality will once again be available, something that has established itself as a key aspect of Continental's marketing strategy.
In the Autumn of 2010, Continental's Passenger and Light tyres divisions will develop a new marketing concept for the premium Continental tyre brand for the period through 2014 FIFA World Cup.
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Press release from Conti