Sumitomo establishes Middle East sales company

ERJ staff report (DS)

Kobe, Japan -- Sumitomo Rubber Industries, Ltd. in Japan has established a tyre selling company in Dubai, called Sumitomo Rubber Middle East FZE. The unit was established earlier this month, but will not start operations until the beginning of 2009. It is intended to expand sales of replacement tyres in the Middle East region, where the demand for tyres is growing due to its rapid economic development.

Sumitomo said the company aims to enhance customer satisfaction and expand the sales mainly of replacement tires for passenger cars, light trucks and trucks through tire supply and sales activities to meet the needs of the region.

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Press release from SRI