Goodyear moves into GPS systems

ERJ staff report (SS)

New York - The Goodyear Tire and Rubber company has entered into a trademark license agreement with The NCC to launch its first line of Goodyear branded, driver-focused GPS navigation systems at the Consumer Electronics Show in Las Vegas, 7-10 Jan.

After more than a century making tyres, “The GPS systems are a giant step forward in terms of safety and show the company's continued passion to get drivers where they need to go,” said Barry Rosenstock, VP of Operations for the NCC, in a 3 Jan statement from Goodyear.

Goodyear will release eight models which it claims will have features “never before seen on mobile navigation systems,” including a remote control to access hands-free communication, with a single quick-touch button to answer and hang up incoming calls, Bluetooth, 4.3” LCD touch screens and MP3 playback.

Certain models will also feature MSN direct service, for live traffic updates, local gas prices, weather reports, and even local movie times, said Goodyear.

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Press release from Goodyear