Maxxis awarded its first European OE contract by Peugeot

ERJ staff report (SS) Suffolk, UK -- Maxxis has received its first OE contract in Europe from Peugeot, adding to its previous OE achievements in the Far East and North America.

Maxxis will supply around 500 000 tyres per year, which is about 2150 per day, for the Peugeot 207, according to a 17 Dec statement from the company.

Maxxis said in the statement that having established itself as a Tier 1 supplier to all the major car manufacturers in the Far East and North America, it is focussing on growing its business in Europe. As part of its European expansion plans the company has invested in a technical centre in the Netherlands, which opened three years ago.

“When we decided to break into North America, we established a technical centre in Norcross in the USA before replacing it in 2006 with a new, larger facility in Suwanee, Georgia. From small beginnings we currently supply approximately six million tyres a year to Ford and GM,” said the company's managing director, Derek McMartin, in the statement.

“Now we are taking this same approach to opening up opportunities with the major vehicle manufacturers operating in Europe, first investing in a technical development facility to underline our intention to do the job properly, and then making inroads with OE accreditations, as this is a proven way of growing our business internationally,” he added.

The company has also set up technical centres in Taiwan, Shanghai and Xiamen in China and started on a small scale, initially with OE contracts for just a couple of models, before developing larger volumes, in order to grow its market share and better serve its customers in the Asian market, said McMartin.

This is an external link and should open in a new window. ERJ is not responsible for the content of external sites.

Maxxis website