Fullerton, California -Â Yokohama Tire Corp. has launched an online environmental social network that offers daily green news and forums, "how to" guides for protecting the planet, and exclusive interviews with musicians. The site can be reached at ecotreadsetters.com
"This is a content-rich site that doubles as a 'MySpace-like' social network," says Fred Koplin, YTC director of marketing. "We even sent a video crew to Bumbershoot, Seattle's Labor Day weekend music and arts festival, to talk to environmentally-conscious musicians. We've got some amazing footage.
"Our goal is to create an entertaining, newsy, socially relevant site. A perfect example is that we're going to be receiving regular online reports from four recent college grads making a 40,000-mile road trip from Southern California to the tip of South America, all created to promote green living and a sustainable lifestyle."
Eco Treadsetters is only one small piece of the environmental puzzle," says YRC President Tadanobu Nagumo. "The key is ... if all of us work together globally, we can assure that the earth will forever remain the blue planet."
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Press release from Yokohama
Website of EcoTreadSetters