Akron, Ohio -- The Goodyear Tire & Rubber Co. has appointed the consulting firm of Jones Lundin Beals to manage its upcoming advertising and public relations agency reviews in the United States.
In a statement, Goodyear said, "The reviews will begin immediately and will include a search for an advertising agency to handle strategic planning and creative assignments for the Goodyear brand in the United States. Additionally, JLB will oversee a public relations agency review.
