Skip to main content
Sister Publication Links
  • Rubber & Plastics News
Subscribe
  • My Account
  • LogIn
  • News
  • Technology Focus
    • Features
    • Technical Papers
    • Analysis: Rubber mixing plants of the future
      Analysis: US probes dumping by ESBR suppliers
      Opinion: Tire labels stuck in a rut
      Analysis: NR pricing takes one step forward, two steps back
    • Technical paper: Varying Si-substituents for rubber silanes
      White paper: Role of tire innerliners in improving 'in-use rolling resistance'
      White paper: Why tire air retention matters now more than ever
      Nippon Soda: Use of 1,2-polybutadiene in CSM rubber applications
  • Events
    • ERJ Events
    • ERJ Livestreams & Webinars
    • Industry Events
    • Journey to Automation Awards 2020
      Sustainability: Top 10 E4S projects table
  • Maps & Reports
  • People
  • Directory
  • Digital Edition
  • Brainiac
MENU
Breadcrumb
  1. Home
  2. News
November 14, 2005 12:00 AM

Bridgestone to sponsor golf event in Akron

ERJ Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Akron. Ohio--The Bridgestone brand will take over the title sponsorship of the World Golf Championships tournament at Firestone Country Club in Akron beginning next year as part of a five-year deal that runs through 2010.

    The Bridgestone Invitational will replace the NEC Invitational as part of the World Golf Championships, which are sanctioned and organised by the International Federation of PGA Tours. The agreement was announced Aug. 22 during the final round of the NEC event in Akron.

    Bridgestone officials look at the sponsorship as a global marketing opportunity that can benefit both the firms Bridgestone- and Firestone-brand tyres, along with Bridgestone Golf's line of golf balls and clubs.

    Bridgestone claims the No. 1 spot in the Japanese golf market and has sold its Precept-brand ball as a mid-level offering in the US since 1985. Earlier this year, however, it introduced its Bridgestone-brand ball here to compete in the premium end of the golf ball market.

    The agreement calls for the event to stay in Akron--where the company employs about 1,000--throughout the five-year sponsorship period.


    From Rubber & Plastics News

    RECOMMENDED FOR YOU
    Hexpol acquiring Spanish rubber compounder Unica
    Hexpol acquiring Spanish rubber compounder Unica
    Synthomer launches Asia innovation centre in Malaysia 
    Synthomer launches Asia innovation centre in Malaysia 
    Kuraray raising elastomer prices again
    Kuraray raising elastomer prices again
    Free Newsletters

    Breaking news and in-depth coverage of essential topics delivered straight to your inbox.

    Subscribe today

    Get the latest news impacting the European rubber industry, from breaking news to razor-sharp analysis, in print and online.

    Subscribe now
    Connect with Us
    • LinkedIn
    • Twitter
    • Youtube

    Logo
    Contact Us

    @ 2019 European Rubber Journal. 
    European Rubber Journal is published bi-monthly by NUERJ Ltd.

    Registered Office: Castle House, 89 High Street,
    Berkhamsted, Hertfordshire HP4 2DF, United Kingdom. 

    Tel. + 44 (0)203 196 0141 

    Registered No. 13104613 England

    Email: [email protected]

    Website www.european-rubber-journal.com

    Customer service 

    Tel. + 44 (0)203 196 0141 

     

    Resources
    • About us
    • Contact Us
    • Advertise with Us
    • Media Kit
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 2021. NUERJ LTD. All Rights Reserved.
    • News
    • Technology Focus
      • Features
      • Technical Papers
    • Events
      • ERJ Events
      • ERJ Livestreams & Webinars
      • Industry Events
    • Maps & Reports
    • People
    • Directory
    • Digital Edition
    • Brainiac