Bridgestone Europe opens education centre in Rome

Aprilia, Italy--Bridgestone Europe opened its European Education Centre (EUEC) in grounds of its European Proving Ground at Aprilia near Rome, on 30 May 2005.

In addition to its use for training, the EUEC will serve as a venue for R&D meetings, joint discussions with automotive manufacturers and media events to introduce Bridgestone's latest innovations. “This is a valuable new tool that will help in our drive to increase customer satisfaction and enhance brand image by strengthening the technical and marketing capabilities of our own people and those of our business partners,” commented Des Collins, BSEU Vice President, Corporate Public Relations.