Goodyear launches first tyres in new 'Assurance' brand

From R&PN

ORLANDO, Fla. (Feb. 5)--Goodyear is launching two tires under a new Assurance line designed to fit the mid-level and luxury passenger tire segments and will spend more than $50 million in a new advertising campaign to promote the new products.

The all-season Assurance line, available in ComforTred luxury and TripleTred mid-level versions, will replace the firm's Aquatred 3 line later this year, the company said.

Aimed at luxury cars such as the Lincoln Continental and Acura CL, the ComforTred tire features a layer of rubber between the belt and tread designed to provide 20-percent more cushion against road vibrations and impacts, Goodyear claimed.

The TripleTred tire is designed to act like three tires in one to handle dry, wet and icy conditions. Three different tread zones, each with its own compounds, cohabit in the tire, which is aimed at mid-level and luxury vehicles.

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Goodyear's Assurance press release

Goodyear's product press release

Goodyear's list of press releases