Hexpol Rubber Compounding unifies European brands

Malmo, Sweden - Hexpol Rubber Compounding has announced that it is renaming nine of its production sites across Europe and Turkey to operate under a single, unified brand name.

As part of the move, production sites in Italy, Spain, Poland, UK and Turkey, which had been acquired by Hexpol in the recent years, will be operating under the Hexpol logo.

The affected brands include Mesgo, Unica, Berwin, Vicom and Kabkom.

The rebranding initiative will ensure that all European facilities “share the same corporate identity,” and will reinforce Hexpol’s position in the rubber compounding market, said Hexpol 5 Dec.

“By aligning under one brand, Hexpol aims to simplify communication, enhance brand recognition, and deliver a seamless experience for customers and partners,” it said.

The group stressed that it will continue to maintain the local organisations and their typical working culture.

“The name change will reduce the complexity of managing different company brands, said Ralph Wolkener, president Rubber Compounding Europe and Asia at Hexpol.

The transition is aimed to be completed by year end 2025, with all nine sites and five brands adopting the Hexpol company name.