31 Oct 2025
Korean tire maker opens first brand shops in Bahrain and Kuwait
Seoul - Nexen Tire has opened its first brand shops in Bahrain and Kuwait, expanding its retail footprint in the Middle East.
The new shops marks “a significant milestone” in the Korean tire maker’s push to expand its retail presence in emerging markets, including the Middle East, South America, and Southeast Asia, said Nexen 27 Oct.
Nexen said the Middle East was “a core market” for the company, accounting for its third-largest share of overseas sales.
The tire maker also has a retail shop in Dubai which has been operational since 2009. Globally, the company has over 530 branded stores.
Subscribe for unlimited access. A subscription to European Rubber Journal includes:
Already a subscriber? Log in here
