Sailun buying Vogue Tyre to gain premium segment foothold

Chattanooga, Tennessee – Sailun Tire USA has acquired Vogue Tyre & Rubber Co., a long-term manufacturing partner and a 110-year-old maker of custom, gold- and white-sidewalled tires.

In a 22 Sept statement, Sailun said the acquisition signalled “a new era of innovation and growth” for the Chinese group, expanding its reach in the premium market.

The purchase builds on a 10-year “manufacturing partnership” with Vogue Tyre, said Sailun, adding that with the acquisition, the collaboration will “evolve into a formidable force in the premium tire market.”

“By integrating Vogue into the Sailun family, we are merging world-class manufacturing strength with a legendary name in premium automotive styling,” said Peter Koszo, CEO of Sailun North America.

The Chinese group expects the acquisition to accelerates its expansion into the premium segment, and bring about “new levels of brand prestige, customer loyalty, and market influence.”

“Sailun is now poised to make an even greater impact on the industry – delivering high-performance products that set new benchmarks,” it added.