14 May 2025
Ex-Michelin and BF Goodrich manager to drive UK tire company’s growth strategy
London – UK-based tire manufacturer Enso has named Dominic Clark, a former senior manager at Michelin and BF Goodrich, as its new managing director.
Clark brings decades of experience in the tire industry and a strong background in business transformation and digital disruption, Enso announced in a statement issued 14 May.
He has been tasked with leading Enso’s expansion both in the UK and internationally.
Most recently, Clark served as chief transformation and technology officer at Direct Tyre Management. He is also the founder and CEO of mobile fitting business Tyres on the Drive.
Earlier in his career, he held various sales roles before being appointed global OEM manager at Michelin. At BF Goodrich, he served as senior brand manager.
He joins Enso “at the perfect time to help us sustain the exceptional progress that Enso has made to date,” said Gunnlaugur Erlendsson, founder and CEO of Enso.
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