Aeolus Tire to sharpen focus on overseas markets

Jiaozuo, China – Aeolus Tire, part of China’s Sinochem Group, is sharpening its focus on overseas markets in 2024, company officials said at a dealers conference in Indonesia.

This year, they said, Aeolus will launch new products in the overseas truck & bus tire (TBR) segment and “continue to innovate” in the off-highway tire segment.

Other targets include a strengthened position in engineering machinery tires, expansion in speciality tires and “debuts in new fields.”

“In 2024, Aeolus will continue to go abroad, enter [new] markets, get closer to customers, seek value,” delegates heard at the event, 23-25 Jan.

According to Aeolus' information, in 2023 the company ‘stabilised’ sales of truck & bus tires in overseas markets despite “unfavourable conditions.”

Challenges, it noted, included “geopolitical conflicts in overseas markets, sharp increases in supply-chain costs and... the US dollar exchange rate.”

Despite these hurdles, the company reported that sales of engineering machinery tires had increased “significantly” during the year.