Mercedes-Benz makes Conti ‘preferred tire partner’ in Asia-Pacific

Hanover, Germany – Continental has been awarded ‘preferred tire partner’ status by Mercedes-Benz in China, Australia, Malaysia, and Indonesia until August 2025.

An existing partnership with Mercedes-Benz in India has been extended until August 2024, added a 19 Oct announcement from the Hanover-based tire maker.

Conti will, therefore, have access to central-ordering and sales tools linking to the Mercedes-Benz network as well as to a direct online order-processing platform in these countries.

In addition, joint promotional activities and customer events are to be organized and carried out, for example product launches or driving events, the German group also pointed out.

Conti is equipping the whole range of the premium car manufacturer’s portfolio, from A- to GLS-Class, with fitting tires, according to its statement.

Supply includes SportContact, EcoContact, and PremiumContact tire in Europe and Asia-Pacific, and the ProContact tire line in the Americas region.

Tires approved by Mercedes-Benz and bearing an ‘MO’ (Mercedes-Benz original) designation on the sidewall “meet strict requirements and standards,” the statement continued.

These tires are “specially tailored to respective Mercedes-Benz vehicle models," Conti adding that it works with the client and its sales partners “to always have the right tires available on site for all vehicle types.”